Workshop 1: Technology-Enabled Persuasion Throughout Customer Journey

Yakov Bart (Northeastern University)
Jeff Inman (University of Pittsburgh)
Andrew T Stephen (University of Oxford)

Additional participants:

Zoey Chen, University Of Miami
Chiara Longoni, Boston University
Daniella Kupor, Boston University
Inyoung Chae, Emory University
David Schweidel, Emory University
Barak Libai, Idc
Felipe Thomaz, Saïd Business School, University Of Oxford
Michelle Andrews, Emory University
Ana Babic Rosario, University of Denver
Geoffrey Parker, Dartmouth College